NW Indiana / Chicago REAL Milk and Delivery Service Call-Out!
Save the date! Sunday afternoon August 21.
3:30 p.m. at the Third Coast Spice Café
761 Indiana Boundary Rd., Chesterton, IN 46304
Less than a mile south of Interstate 80/94 on Route 49 and east on Indiana Boundary Rd.
Mark Grieshop and Krista Braman from Pasture’s Delights will describe the farming operation, REAL Milk herd-share program, and how the Delivery Service works.
Provided there is sufficient interest and demand we can begin serving people in NW Indiana and from Chicago with REAL Milk as early as this Sept 1st.
Do you want our Delivery Service bringing REAL Milk to your area? Can you help organize and publicize a call-out? At call-outs attended by 40 or more people the organizing host will receive one year herd-share boarding fees complimentary of Pasture’s Delights. If you wish to discuss this further please contact Krista Braman, email@example.com
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A Word From Mark
The recognized disconnect between people and their understanding of where food comes from is a significant component that has propelled animal rights groups, vegetarians, vegans, and a plethora of Food Safety laws intended to protect people from themselves, all into proliferation. Thankfully more Americans every day are choosing to take responsibility in educating themselves about their food and making better choices as a result.
There is however another disconnect that is not so widely recognized, this being the disconnect between people and their understanding of economics, in particular business economics. Do you need any more proof than the debt problem being dealt with in Washington today? Just as with the food disconnect where too many people think that hamburger comes from McDonalds, pork comes from Kroger and chocolate milk comes from a brown cow, today people think money comes from an employer or from the government. I am grateful for those reading who also may recognize this issue. Too many people forget how an employer or the government gets the money to pay their checks! As a business entrepreneur I get to wrestle not only with the food disconnect, which is the easiest of the three to deal with, but also with both customers’ and employees’ disconnect in understanding of business economics.
Interestingly most of our REAL-milk customers are as responsible in understanding business economics as they are in being responsible for their food choices. We have an inventory management system at Pasture’s Delights that works well in maintaining adequate supply of fresh milk, while keeping costs as low as practical. When people come to our farm they are supposed to get the oldest milk first so no milk ever gets too old. Most of our herd-share owners understand and comply with this program. Every so often we do get someone with the typical American’s shopping market mentality (thinking only of themselves) and deciding they are entitled to only the freshest milk. When this happens the older milk just gets older. Then the next person comes and instead of seeing milk that is normally 3-4 days old, they see 5-6-7 day old milk and to top it off, that the previous customer got 1-2 day old milk. “hmmm, this is too old. If they got the freshest milk, I’m going to too!” and it dominos from there. For our standards we discard milk older than 7 days. Discarding milk is wasteful and we lose the revenue from that milk. We have to feed and milk more cows, not to mention incure the cost of the milk containers thrown away. We are in business to provide a product and service, but the language of any business is numbers. It is simple math; if our costs go up we have to raise prices. Money our customers could have spent elsewhere is now spent on increased boarding fees all because someone failed to comprehend the down-line consequences of their actions. We all lose when people waste resources.
On a recent airline trip, when checking in at the layover hotel a fellow crewmember described how they were going to open the sliding door in their room (on a hot, muggy day), turn on the air conditioner and fall asleep to the sound of the outside rainshower and finished remarking “besides, I’m not paying for it anyway.” Oh yes they are! So are you, and so am I! Personally I am not critical so much of this person’s desire in creating a hotel room environment that will help them enjoy relaxing and rejuvenate their body after a day’s work. What I am critical of is this person’s belief that they don’t somehow pay for this. Running the air conditioner excessively because the sliding door is wide open to the outside costs the hotel more money. The hotel then has to raise their prices for everybody who stays there. The airline bears this cost for the crewmembers who stay there, passes it on to passengers in increased ticket prices. Now the passenger doesn’t have as much disposable income to go out to eat at the restaurant where the crewmember’s daughter is working in order to save money for college. Everything affects everything. The more compartmentalized we become and the farther we stray from responsibility, having freedom of choices and also bearing their consequences the less likely we are to SEE the consequences, but they are there.
How do these disconnects come about? Obviously with regards to food, if fewer people live on or near a farm (out of sight, out of mind) they are going to forget about what is all entailed in production agriculture. Same things applies to business. 100-110 years ago there were approximately 6 million farms. Thousands of small town main streets were flourishing with gobs of small family businesses. Between these main street and farm businesses you had millions of families sitting at the supper table discussing business matters, some of which included sacrifices that the family would have to make in order to start a business or sustain the business through difficult times. Millions of children grew up in these business families exposed to hearing these conversations and to the impacts of any sacrifices first hand. These were all people that understood what business is and what it took to give life to a business. Today with the loss of over 6 million farms (those farming for a living) and main street business having closed shop and their owners now clocking in at Wal-Mart there no longer exists an appreciable segment of society that understands business, economics, or even where money REALLY comes from (wealth creation and the economic cycle). People get a check from their employer, or from the government with the proverbial back-yard “money tree”, and are consequently disconnected in understanding the process that got the money in the account to make their check good. Their children, with doors open and air conditioning blasting cold air, see this as business as usual and have no comprehension of how their actions today will affect their livelihood years from now.
2011 is fixing to be a year of records. In April and May many areas of the bread-basket received record rainfall totals, delaying planting until June. In July we experienced the longest heat-wave since 1940, causing numerous complications in livestock, livestock deaths, and also affected corn pollination. July is also fixing to be one of the driest Julys on record, affecting crops (hay, pasture, grain). 2010 was a great production year and prices were still high! 2011, is nearly the opposite in fixing to be one of the worst production years since 1988, the last severe drought year in the bread basket. Resources will be scarcer than before and already high prices have nowhere to go but up. August 2nd, our record debt will probably be allowed to increase. You and I will begin to fully realize the impact of this record-breaking year this winter and early 2012. Suffice to say, now is not the time to be wasting food, energy, and labor resources.
Stay tuned to future Pasture Bites as I discuss
* The regulatory impact on our business, your health, and our economy.
* A1 milk casein protein: the devil in the milk
* Business employer and employee dynamics: thoughts for designing a sustainable organization